Experience Design

Experience design research group

In the Experience Design research group we focus on the on the quality of user experience when designing products, processes and services. 

This is a multi-disciplinary research area that encompasses many other academic disciplines including psychology, cognitive science, architecture and product design. We bring together academics from various disciplines who work together with industrial partners to deliver design solutions that are both culturally relevant and impactful. The activities that we undertake include both understanding and designing user experiences. 

In order to measure user experience, the School has invested heavily in eye‐tracking, EEG (electroencephalography), and rapid‐capture camera systems that are being used to understand how users interact with the world and how consumers make purchase decisions.

We also have a lighting laboratory, which has the capability to illuminate an environment with spectrally designed lighting; this can be used to explore the effect of colour and light on sleep, emotion, user response and wellbeing.


Externally funded projects currently running in this research group are: 



Staff involved in the Experience Design research group are: